12pm - 1pm

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C. Doe

2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Digital Health Coalition

Northeast Boston Summit

Friday
, 
September 
27
 at 
7:00pm
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The DHC Summit, Hosted by AMAG Pharmaceuticals

The Digital Health Coalition is excited to announce the return of the DHC Summit to Northeast for Spring 2019 - an exclusive afternoon of content and networking, for healthcare marketers and partners of the Digital Health Coalition. The May 2nd event will bring together thought leaders, research experts, and change makers to openly discuss current challenges, hear exclusive reports from DHC projects, and trigger new ideas on innovation. Content will be provided by curated thought leaders and innovators.

 

Included Themes: 

 

- Structuring for Innovation in the Post-Mobile Consumer Age

- The Life and Interaction of Healthcare Providers in a Digital World

- The Patient Experience through the Customer Context

 

Please request a pass now - pass approvals will be sent directly from the DHC.

Request a Seat & Share

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Speakers Include:

Ryan Billings 

Exec. Director, Digital Engagement AMAG

Gena Koufos

Innovation & Digital Health Lead, AMAG


Colin Foster

Chief Digital Officer

HCB Health


Jennifer Miller

Ethics

Yale University


Carmine Attanasio

Digital Myeloma Marketing

Celgene





Jacquelyn Crane

President

Corvus Solutions


Digital Health Coalition Northeast Summit
May 2nd Agenda, 1pm – 5pm


Structuring for Innovation in the Post-Mobile Consumer Age

 

 Change Management – Setting the Right Structure for Transformation
Jacquelyn Crane, President, Corvus Solutions
 
The Mobile Landscape – The Lifecycle Of The Consumer / Physician Communication Cycle and Adherence Applications
Colin Foster, Chief Digital Officer, HCB Health
 
Point and Click Care – A Case Study
Ryan Billings, Executive Director, Digital Engagement, AMAG
 Kate Rom, Account Manager, imre Health
 
Predictive Analytics for the Non-Data Scientist
Jennifer Loga, Head of Senior Director of Media Strategy, Healthline 

Digital Health Coalition Northeast Summit
May 2nd Agenda, 1pm – 5pm

The Digital World and How Healthcare Players Fit In

 The Future of Digital Partnerships
Cris De Luca, Global Director, Digital Innovation, Johnson and Johnson
 
The Digital Day of a Physician
Jon Sepp, Sermo
 
How to Reach HCPs Tomorrow – What’s Not Working Today – A Thought Leader Debate

Azita McDermott, EMD Serono

Donald Hanson, Intouch Solutions

Doug Rutz, MNG Health  

Digital Health Coalition Northeast Summit
May 2nd Agenda, 1pm – 5pm


The Patient Experience through the Customer Context

 The Expectations and Ethics of the Customer Experience

Jennifer Miller, Yale University
 
Re-Creating the Chat Experience to Enable Consumer Driven Conversations
Gena Koufos, Innovation and Digital Health Lead, AMAG
 Robin Sacawa, Senior Program Director, imre Health
 
Panel Discussion on The Customer Experience Paradigm      
     
Ryan Billings, AMAG
      Jennifer Miller, Yale
     David Goldsmith, Wego Health
 
 
POST-SUMMIT COCKTAIL PARTY

 

 

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AGENDA

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The DHC Northeast Summit will be hosted by AMAG Pharma.  Directions and security details will be shared with confirmed attendees directly by the Digital Health Coalition.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About the DHC

The Digital Health Coalition is a 501(c)(3) nonprofit created to serve as the collective voice and industry rallying point for the discussion of the current and future issues relevant to digital marketing of healthcare products and services. We engage multiple and diverse stakeholders through research, events, and advocacy projects and then recommend specific actions that will drive innovation.

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